Grain Foods Foundation Advocates for Understanding in Processed Foods Debate
The Grain Foods Foundation (GFF) is addressing consumer concerns about heavily processed foods, emphasizing the importance of understanding and communication. Leah Johnston, director of nutrition strategy and communications for Wild Hive, highlighted the confusion surrounding processed foods during a webinar. She stressed the need for the industry to acknowledge consumer concerns and provide data on the health benefits of enriched and fortified grains. Nicola McKeown, a professor of nutrition epidemiology at Boston University, noted that grains play a crucial role in providing nutrient-dense food across different age groups. The U.S. Department of Health and Human Services and the U.S. Department of Agriculture are working on defining 'ultra-processed foods,' which could impact how nutrient density is communicated. Michelle Kijek from Nutrition in Demand mentioned that a government definition is imminent, which could validate the role of enrichment and fortification in grain foods. 
