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The Streaming Bump That Can Follow a Memorable VMA Performance

The Streaming Bump That Can Follow a Memorable VMA Performance

A memorable VMA performance can translate into a massive surge in streaming numbers for an artist, turning a viral moment into a measurable career boost.
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Which Metrics Can Show Whether a VMA Performance Had an Impact

Which Metrics Can Show Whether a VMA Performance Had an Impact

Beyond the viral clips and shocking moments, learn how record labels use hard data to determine if a VMA performance was truly a success.
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Music Distributors Facilitate Artist Reach Across Multiple Streaming Platforms

Music Distributors Facilitate Artist Reach Across Multiple Streaming Platforms

Music Distributors Facilitate Artist Reach Across Multiple Streaming Platforms
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The Data That Can Matter Most After the VMAs

The Data That Can Matter Most After the VMAs

The real winners of the VMAs aren't just those who take home a Moon Person. We explore the data that record labels actually care about.
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The Streaming Conversion Question Behind Every Big VMA Moment

The Streaming Conversion Question Behind Every Big VMA Moment

An analysis of how viral moments from the MTV VMAs are strategically designed to boost artist streaming numbers and what it means for the music industry.
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How VMA Buzz Can Strengthen an Artist's Case for Playlist Placement

How VMA Buzz Can Strengthen an Artist's Case for Playlist Placement

A standout VMA performance is more than a viral moment; it's a strategic move to influence the algorithms and human curators who control playlisting.
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Artist Michael Gilbride Releases New Song 'Cecilia' Exclusively on Substack, Bypassing Major Streaming Platforms

Artist Michael Gilbride Releases New Song 'Cecilia' Exclusively on Substack, Bypassing Major Streaming Platforms

Artist Michael Gilbride Releases New Song 'Cecilia' Exclusively on Substack, Bypassing Major Streaming Platforms
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How a Big VMA Moment Can Give an Older Song New Life

How a Big VMA Moment Can Give an Older Song New Life

A single performance at the MTV VMAs can give a classic song a second life, but how does it actually happen in the age of streaming and TikTok?
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Why Record Labels Move Fast After a Major VMA Performance

Why Record Labels Move Fast After a Major VMA Performance

Ever wonder what happens after a show-stopping VMA performance? Discover the high-stakes business strategy that unfolds in the 24 hours after.
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Max McNown Releases Third Studio Album 'Leave On A Light', Featuring Collaborations and Chart Success

Max McNown Releases Third Studio Album 'Leave On A Light', Featuring Collaborations and Chart Success

Max McNown Releases Third Studio Album 'Leave On A Light', Featuring Collaborations and Chart Success
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Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand

Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand

Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand
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Spotify Launches 'Taste Profile' Beta in U.S. for Premium Subscribers to Control AI Recommendations

Spotify Launches 'Taste Profile' Beta in U.S. for Premium Subscribers to Control AI Recommendations

Spotify Launches 'Taste Profile' Beta in U.S. for Premium Subscribers to Control AI Recommendations