Cellcom Partners with HBO Max to Enhance Streaming Services in Israel
Israeli telecommunications company Cellcom has announced a new partnership with HBO Max to offer the streaming service to its Cellcom TV+ subscribers. This move is part of an expanded television and fiber-internet package aimed at enhancing the company's content offerings. Under a summer promotion, new customers can access Cellcom fiber-optic internet, Cellcom TV+, and the HBO Max Standard plan for NIS 99 per month for the first three months. Existing subscribers can also add HBO Max at no additional charge for the same period. The HBO Max library includes popular HBO dramas, Warner Bros. Discovery films, and international hits like 'Friends' and 'The Big Bang Theory'. This partnership is a strategic expansion of Cellcom's television business, following the launch of its updated TV+ interface and Ultra Live broadcasting technology. 
