Amen University Offers Elite Brain Health Coach Certification Amid Unregulated Coaching Market
Amen University has introduced the Coaching Elite Brain Health Certification, a program designed to train individuals as Certified Elite Brain Health Coaches. This certification aims to differentiate practitioners in a largely unregulated coaching industry, where over 232,000 coaches operate in the U.S. with few barriers to entry. The program, developed by Dr. Daniel Amen, is built on decades of research and insights from nearly 300,000 brain scans. It teaches the BRIGHT MINDS framework, whole-person assessment, personalized brain health planning, and practical coaching skills. Unlike general life coaching, which primarily focuses on psychological and practical domains like goal clarification and mindset improvement, brain health coaching delves deeper into the biological drivers of mood, focus, memory, energy, and resilience. It incorporates understanding of sleep, nutrition, movement, and brain-based explanations for client behaviors, offering a more comprehensive approach to client well-being. 
