VI Marketing and Branding's Valerie Trammell Highlights Driver Behavior Insights at Lifesavers Conference
Valerie Trammell, Senior Director of Strategy at VI Marketing and Branding, presented at the 2026 Lifesavers Conference on Roadway Safety in Baltimore, Maryland. The conference, held from April 19-21, gathered public safety professionals to discuss evolving driver behaviors and safety strategies. Trammell's presentation focused on research conducted by the Oklahoma Highway Safety Office (OHSO), revealing trends such as reduced seat belt use, increased aggression, and a growing sense of disconnection among drivers. In response, Trammell and her team developed empathy-driven campaigns aimed at fostering connection and shared responsibility among drivers, moving beyond traditional fear-based messaging. 
