Earnies' Floor Sticker Campaign Prompts London Transport Policy Change for Priority Seating
Earnies, a creative agency, launched a campaign to address the challenges faced by pregnant individuals and those with disabilities in securing priority seating on London's Underground. The campaign, led by creative director Lucy Baker, involved the use of floor stickers to encourage commuters to look up from their phones and offer seats to those in need. The initiative gained significant traction on LinkedIn, generating 750,000 impressions and prompting Transport for London (TfL) to trial the stickers on the Docklands Light Railway (DLR) trains. Additionally, a parody song created by Baker further amplified the campaign's reach, achieving a media coverage reach of 366 million. 
