Explore
Variety
Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
Nielsen is really working the room. The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location. The effort means TV executives may get more credit for shows that bring people […]
Read More
SB Nation
Nielsen confirms what Bills Mafia already knew: Buffalo has the NFL’s most avid fans
Nielsen has now quantified what we’ve known for a while
Read More
Trendline
Nielsen Implements Major Ratings Measurement Updates for 2026-27 TV Season
Nielsen Implements Major Ratings Measurement Updates for 2026-27 TV Season
Read More
Trendpost
From household ratings to cross-platform data: the long road to cable TV measurement in 2026
The way we measure TV audiences is undergoing a seismic shift, moving from simple household ratings to complex, cross-platform data sets.
Read More
Trendline
Nielsen Data Ranks Buffalo Bills Fans as Most Passionate in NFL
Nielsen Data Ranks Buffalo Bills Fans as Most Passionate in NFL
Read More
Trendline
Peacock Announces Fourth Price Hike in Four Years Across All Streaming Tiers
Peacock Announces Fourth Price Hike in Four Years Across All Streaming Tiers
Read More
Palm Beach Post
Nielsen's new 'Fandom Index' ranks Miami Dolphins fans near the bottom
Media audience firm Nielsen released its inaugural "NFL Fandom Index" on Aug. 17. Here's how the Dolphins and the rest of the NFL's fanbase ranked.
Read More
Trendpost
How cable TV networks can use 2026 audience data to make smarter scheduling decisions
In 2026, cable TV is fighting to stay relevant by using granular audience data to make smarter, more competitive programming and advertising decisions.
Read More
Trendpost
How cable TV measurement changed from overnight ratings to 2026 cross-platform scorecards
Explore the evolution of TV ratings, from the era of simple overnight numbers to the complex cross-platform measurement systems of 2026.
Read More
Bills Wire
Nielsen ranks Bills Mafia No. 1 atop NFL fans ranking
Nielsen ranks Bills Mafia No. 1 atop NFL fans ranking outpacing other franchises by wide margin.
Read More
SB Nation
Chiefs News: Chiefs fans rank second in Nielsen ‘fandom index’
The latest Chiefs news, brought fresh to you every morning!
Read More
Trendline
E.W. Scripps Shifts Local TV News Model to Consumer-Centric 24/7 Streaming
E.W. Scripps Shifts Local TV News Model to Consumer-Centric 24/7 Streaming
Read More
