Novartis Canada Launches My Krew Campaign for MS Awareness Month to Support Patients
Novartis Pharmaceuticals Canada Inc. has launched the third annual My Krew Campaign during Multiple Sclerosis (MS) Awareness Month. The initiative aims to support the MS community by sharing real stories and educational resources. My Krew, consisting of seven Canadian MS patients, has been instrumental in providing insights since 2021. The campaign focuses on practical resources and real-world perspectives to help patients engage in meaningful treatment discussions with healthcare providers. MS affects the central nervous system, causing symptoms like fatigue and cognitive difficulties. Early intervention is crucial for minimizing disease activity and improving quality of life. The campaign also addresses the lack of education about MS symptoms, which is a significant barrier to early diagnosis. My Krew resources, including a video series, are available on social media and MyRules.ca. The campaign has expanded to 30 MS clinics nationwide, offering a digital 'Treatment Goal Quiz' to help patients and health... 
