Explore

Trendline Trendline
Influencer Marketing Evolves: Reach No Longer Tied to Follower Count

Influencer Marketing Evolves: Reach No Longer Tied to Follower Count

Influencer Marketing Evolves: Reach No Longer Tied to Follower Count
Trendline Trendline
Retailers Implement Loyalty Programs to Boost Customer Retention and Sales

Retailers Implement Loyalty Programs to Boost Customer Retention and Sales

Retailers Implement Loyalty Programs to Boost Customer Retention and Sales
Trendline Trendline
Subvertising: The Impact of Anti-Advertising on Major Brands

Subvertising: The Impact of Anti-Advertising on Major Brands

Subvertising: The Impact of Anti-Advertising on Major Brands
Trendpost Trendpost
From Linear Ad Blitz To TikTok Tease: How August TV Premiere Marketing Evolved

From Linear Ad Blitz To TikTok Tease: How August TV Premiere Marketing Evolved

Explore how marketing for TV premieres has shifted from expensive, broad TV ad campaigns to targeted, viral teases on platforms like TikTok.
Trendline Trendline
Starbucks' 'Pink Energy' Ad Campaign Celebrates Cultural Impact and Creativity

Starbucks' 'Pink Energy' Ad Campaign Celebrates Cultural Impact and Creativity

Starbucks' 'Pink Energy' Ad Campaign Celebrates Cultural Impact and Creativity
Trendpost Trendpost
What Churn Modeling Can And Cannot Predict About An August TV Premiere

What Churn Modeling Can And Cannot Predict About An August TV Premiere

Streaming services use churn modeling to predict success, but what can this data science tool really tell us about a new TV show's future?
Trendpost Trendpost
How Different Outside Lands Sponsorship Assets Create Brand Value

How Different Outside Lands Sponsorship Assets Create Brand Value

An analysis of the Outside Lands festival's key assets, from stage sponsorships to experiential zones, to determine which deliver the most value for brands.
Trendline Trendline
Influencers Redefine Brand Strategies: Authenticity and Niche Engagement Key to Success

Influencers Redefine Brand Strategies: Authenticity and Niche Engagement Key to Success

Influencers Redefine Brand Strategies: Authenticity and Niche Engagement Key to Success
Trendline Trendline
Streaming Services Consider Free Tiers to Compete Amid Rising Subscription Costs

Streaming Services Consider Free Tiers to Compete Amid Rising Subscription Costs

Streaming Services Consider Free Tiers to Compete Amid Rising Subscription Costs
Trendline Trendline
Redesigning Loyalty Programs to Meet Budget-Conscious Consumer Needs

Redesigning Loyalty Programs to Meet Budget-Conscious Consumer Needs

Redesigning Loyalty Programs to Meet Budget-Conscious Consumer Needs
Trendline Trendline
Shark Week's Enduring Success Through Strategic Marketing

Shark Week's Enduring Success Through Strategic Marketing

Shark Week's Enduring Success Through Strategic Marketing
Trendline Trendline
Dopamine Sites Offer Illusory Shopping Experience Without Financial Consequences

Dopamine Sites Offer Illusory Shopping Experience Without Financial Consequences

Dopamine Sites Offer Illusory Shopping Experience Without Financial Consequences