Explore
Trendpost
From household ratings to cross-platform data: the long road to cable TV measurement in 2026
The way we measure TV audiences is undergoing a seismic shift, moving from simple household ratings to complex, cross-platform data sets.
Read More
Variety
Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
Nielsen is really working the room. The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location. The effort means TV executives may get more credit for shows that bring people […]
Read More
Trendpost
How cable TV measurement changed from overnight ratings to 2026 cross-platform scorecards
Explore the evolution of TV ratings, from the era of simple overnight numbers to the complex cross-platform measurement systems of 2026.
Read More
Trendpost
How cable TV networks can use 2026 audience data to make smarter scheduling decisions
In 2026, cable TV is fighting to stay relevant by using granular audience data to make smarter, more competitive programming and advertising decisions.
Read More
Trendpost
What To Analyze Before Fall Premiere Week If You Track Ratings and Renewals
A guide to understanding the key metrics beyond simple viewership that determine whether a TV show gets renewed or canceled in the modern era.
Read More
Trendpost
Why Cable TV’s 2026 Ratings Story Is Also About How Audiences Are Counted
Cable TV's declining ratings in 2026 don't tell the whole story. The real issue is a broken measurement system struggling to keep up with modern viewing habits.
Read More
Trendpost
15 TV ratings and business terms to understand before judging a 2026 cancellation
Decode the language of TV executives. Understand the key ratings terms that decide if your favorite show gets renewed or canceled in 2026.
Read More
Trendpost
The Myth That Fall TV Success Is Decided by Premiere-Night Ratings
Discover why overnight ratings are no longer the ultimate measure of a TV show's success in the age of streaming, DVR, and on-demand viewing.
Read More
Trendpost
Why Cable TV Performance in 2026 Is Measured Beyond a Single Live Rating
Cable TV networks are abandoning traditional single ratings for a complex, multi-metric approach to measure performance in a fragmented media world.
Read More
Trendpost
Why a 2026 cable TV hit can look weak in one ratings metric and valuable in another
Ever wonder why a popular cable show has confusing ratings? This explainer breaks down TV measurement and why some numbers matter more than others.
Read More
Trendpost
Cable TV audiences are fragmented in 2026—but that can make niche loyalty more valuable
In 2026, the shrinking cable TV audience is creating a new, valuable landscape where hyper-focused niche channels command intense loyalty.
Read More
Trendline
Paramount Seeks to Extend Jon Stewart's 'Daily Show' Contract Beyond 2026 Amidst Late-Night Landscape Changes
Paramount Seeks to Extend Jon Stewart's 'Daily Show' Contract Beyond 2026 Amidst Late-Night Landscape Changes
Read More
