AI to Reshape Global Travel Industry by 2046, Raising Questions of Access and Control
The 2026 Leadership Exchange at ITB Berlin explored the future of the travel industry, focusing on how artificial intelligence (AI) will redistribute power and redefine travel by 2046. The event, hosted by Phocuswright and ITB Berlin, highlighted key questions about who will control travel—AI companies, governments, or travelers—and whether travel will remain accessible to all or become a privilege. The discussions emphasized that AI will reduce friction in travel but also raise issues of trust, data control, and economic inequality. As AI-driven booking channels become more prevalent, the industry faces challenges in maintaining accountability and trust. 
