LEGO Opens New Concept Store in Beersheba, Expanding Global Presence
LEGO has launched its tenth official brand store in Israel, located in the Ofer Grand Mall in Beersheba. The new store spans 220 square meters and is designed to offer a unique shopping experience similar to LEGO stores in major cities worldwide. The opening event was attended by prominent figures, including Eran Tor, Founder and Chairman of TOR GROUP, and Liora Ofer, Chairwoman of the Melisron Group. The store aims to serve as a hub for creativity and imagination, catering to LEGO enthusiasts of all ages. This expansion reflects LEGO's strategy to enhance its global footprint and provide immersive brand experiences. 
