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Reuters
For McDonald's and rivals, cheap deals no longer do the trick
By Savyata Mishra and Waylon Cunningham Aug 11 (Reuters) - U.S. fast-food chains including McDonald's that spent the second quarter battling to pull in price-conscious diners discovered discounts alone were no longer enough to keep them coming back.
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Trendline
Burger King Outperforms Competitors in Recent Quarter
Burger King Outperforms Competitors in Recent Quarter
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Trendline
McDonald's Faces Challenges with Value Menu Execution, CEO Chris Kempczinski Admits
McDonald's Faces Challenges with Value Menu Execution, CEO Chris Kempczinski Admits
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Trendline
Burger King Outperforms McDonald's Amid Fast-Food Market Struggles
Burger King Outperforms McDonald's Amid Fast-Food Market Struggles
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Wendy's Loses Second-Largest Burger Chain Status to Burger King
Wendy's Loses Second-Largest Burger Chain Status to Burger King
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Burger King Surpasses Wendy's as Second-Largest U.S. Burger Chain Amid Turnaround Efforts
Burger King Surpasses Wendy's as Second-Largest U.S. Burger Chain Amid Turnaround Efforts
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Trendline
McDonald's Faces Customer Dissatisfaction Due to Slower Service and New Value Deals
McDonald's Faces Customer Dissatisfaction Due to Slower Service and New Value Deals
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TheStreet
McDonald's making some big changes to its menu
McDonald's has seen its United States growth slow and has made significant changes, including replacing the long-time president of its home country. CEO Christopher Kempczinski talked about the company's shortfalls during its second-quarter earnings call. "Turning to the U.S. After a solid start to ...
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TheStreet
Restaurant Brands' stock jumps as star franchise beats Wendy's
Burger King is back in second place. The chain has passed Wendy's to become the second-largest US burger brand by systemwide sales, a spot it lost six years ago. McDonald's still holds first place by a wide margin. The change showed up in the latest earnings from parent company Restaurant ...
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Trendline
Wendy's Loses Second-Largest Burger Chain Status to Burger King Amid Sales Decline
Wendy's Loses Second-Largest Burger Chain Status to Burger King Amid Sales Decline
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Mashed Glance
Burger King's Original Menu Only Had 3 Main Items
Burger King is one of America's fast food pioneers, and back in the day, the burgeoning chain kept its operation simple, focusing on just three basic items.
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Trendline
McDonald's CEO Chris Kempczinski Addresses Food Safety and Consumer Behavior Concerns
McDonald's CEO Chris Kempczinski Addresses Food Safety and Consumer Behavior Concerns
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