VisitScotland Connect 2026 Showcases Diverse Tourism Offerings in Glasgow
VisitScotland Connect 2026, held in Glasgow, marked a significant event in the tourism industry, drawing 330 buyers from 20 countries and 289 suppliers, including 68 new businesses. The event highlighted Scotland's commitment to expanding its tourism offerings beyond traditional attractions, showcasing a variety of experiences from boutique stays to cultural storytelling and scenic rail journeys. The event facilitated 10,200 pre-scheduled meetings, emphasizing its role as a productive trade event. Additionally, educational seminars focused on distribution strategies and adapting to digital booking behaviors, providing valuable insights for travel advisors.