CIFF Expands International Strategy with Permanent Paris Showroom During Fashion Week
The Copenhagen International Fashion Fair (CIFF) is set to establish a permanent presence in Paris for the first time, coinciding with the upcoming Paris Fashion Week in June. The trade fair will open a curated showroom in the Le Marais district, showcasing 15 to 20 selected international brands such as Rains, Opéra Sport, and Woodbird. CIFF aims to provide continuous engagement and flexible support for brands across different markets, enhancing visibility and collaboration. The initiative is part of CIFF's broader international strategy, which includes activities like the Scandinavian Manifesto during Pitti Uomo in Florence and a joint showroom with the CFDA during New York Fashion Week. 
