Ho Chi Minh City Retail Market Adopts Experiential Formats Amid Cautious Spending
Ho Chi Minh City's retail market is transitioning towards experiential and immersive shopping environments, despite cautious consumer spending in certain segments. According to JLL's Asia Pacific Retail Market Dynamics Report, the city's prime retail market is expected to maintain stable supply levels through 2026, with vacancy rates trending downward. In 2025, the market saw strong leasing activity, with net absorption reaching nearly 8,000 sqm in Q4 and around 12,000 sqm for the full year. City Centre locations continued to attract international retailers, marked by the debut of French luxury perfume brand Diptyque at Saigon Centre in the fourth quarter. Other retailers such as Oh!Some, KKV, and Beneunder expanded their presence throughout the year. Singapore's The Green Party entered Aeon Bình Tân, and Zara opened a large-format store at Crescent Mall, indicating continued confidence from global fashion brands.