Saudi Arabia Expands Soccer Investments with World Cup Deal Amid LIV Golf Withdrawal
Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), has announced a new partnership as an 'official tournament supporter' of the World Cup, despite recently withdrawing financial support from LIV Golf. This move underscores Saudi Arabia's continued investment in soccer as part of its broader strategy to diversify its economy away from oil dependency. The kingdom has already secured the rights to host the 2034 World Cup and has been actively involved in the sport by attracting top players to its domestic league and acquiring stakes in international clubs. The PIF's involvement in soccer is part of a larger trend of investing in various sports, including boxing, Formula One, and tennis, to enhance its global presence. 
