ITB Berlin 2026 Explores AI's Impact on Future of Global Travel
The Leadership Exchange at ITB Berlin 2026 convened industry leaders to discuss the future of travel in an AI-driven world. The event, held under the Chatham House Rule, focused on how artificial intelligence will redistribute power within the travel industry by 2046. Key topics included the ownership of trust, the value in an AI-native industry, and whether travel will remain a universal right or become a privilege. The discussions highlighted that AI could reduce friction in travel but also lead to a redistribution of power, potentially making travel more exclusive. The event emphasized the importance of trust, which is becoming fragmented and more valuable in a world mediated by AI. The potential for AI to empower smaller players through hyper-personalization was also discussed, alongside concerns about data control leading to monopolies. 
