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Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

From seeing stars at SoFi Stadium to sampling the tournament's official drink sponsor, here's a look at how brands activated for the tournament
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Teen Band Riff Wood Signs with Legendary Producer After Viral Success

Teen Band Riff Wood Signs with Legendary Producer After Viral Success

Teen Band Riff Wood Signs with Legendary Producer After Viral Success
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Justin Bieber Performs 'Everything Hallelujah' at 2026 World Cup Halftime Show

Justin Bieber Performs 'Everything Hallelujah' at 2026 World Cup Halftime Show

Justin Bieber Performs 'Everything Hallelujah' at 2026 World Cup Halftime Show
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Enrique Iglesias and Anna Kournikova's Children Celebrate Spain's World Cup Victory

Enrique Iglesias and Anna Kournikova's Children Celebrate Spain's World Cup Victory

Enrique Iglesias and Anna Kournikova's Children Celebrate Spain's World Cup Victory
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World Cup 2026 Halftime Show: Shakira, Justin Bieber Perform for Charity

World Cup 2026 Halftime Show: Shakira, Justin Bieber Perform for Charity

World Cup 2026 Halftime Show: Shakira, Justin Bieber Perform for Charity
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Pop Stars and World Cup 2026: Shakira and Justin Bieber Highlight Tournament's Musical Impact

Pop Stars and World Cup 2026: Shakira and Justin Bieber Highlight Tournament's Musical Impact

Pop Stars and World Cup 2026: Shakira and Justin Bieber Highlight Tournament's Musical Impact
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World Cup Halftime Performers See Significant Streaming Increases Post-Performance

World Cup Halftime Performers See Significant Streaming Increases Post-Performance

World Cup Halftime Performers See Significant Streaming Increases Post-Performance
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Shakira and Burna Boy's 'Dai Dai' Dominates Billboard Charts

Shakira and Burna Boy's 'Dai Dai' Dominates Billboard Charts

Shakira and Burna Boy's 'Dai Dai' Dominates Billboard Charts
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Justin Bieber Hosts Star-Studded After Party Following 2026 World Cup Final

Justin Bieber Hosts Star-Studded After Party Following 2026 World Cup Final

Justin Bieber Hosts Star-Studded After Party Following 2026 World Cup Final
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Wayne Rooney Criticizes FIFA World Cup Halftime Show Despite Charitable Goals

Wayne Rooney Criticizes FIFA World Cup Halftime Show Despite Charitable Goals

Wayne Rooney Criticizes FIFA World Cup Halftime Show Despite Charitable Goals
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FIFA Introduces First-Ever Halftime Show at World Cup Final with Global Stars

FIFA Introduces First-Ever Halftime Show at World Cup Final with Global Stars

FIFA Introduces First-Ever Halftime Show at World Cup Final with Global Stars
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BTS's World Cup Halftime Show Performance Celebrates Global Impact

BTS's World Cup Halftime Show Performance Celebrates Global Impact

BTS's World Cup Halftime Show Performance Celebrates Global Impact