JetBlue Faces Congressional Scrutiny Over Alleged Surveillance Pricing Practices
JetBlue Airways is under scrutiny from Congress following a viral social media post that raised concerns about the airline's pricing practices. Democratic lawmakers, including Sen. Ruben Gallego and Rep. Greg Casar, have questioned whether JetBlue uses customer data to influence ticket prices, a practice they refer to as 'surveillance pricing.' The lawmakers have sent a letter to JetBlue's CEO, Joanna Geraghty, seeking clarification on the airline's use of customer data and artificial intelligence in setting prices. This inquiry is part of a broader legislative effort to ban the use of personal data for individualized pricing in the airline industry.