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Ford Unveils $28,000 Fathom Electric Pickup to Boost Affordable EV Market

Ford Unveils $28,000 Fathom Electric Pickup to Boost Affordable EV Market

Ford Unveils $28,000 Fathom Electric Pickup to Boost Affordable EV Market
TheStreet TheStreet
Ford's first $30,000 shot at increasing U.S. EV demand has a name

Ford's first $30,000 shot at increasing U.S. EV demand has a name

Ford has been losing billions on its electric vehicle ambitions for years, so the company has switched gears. Instead of making high-end EVs that cost a lot more than its gas-powered and hybrid offerings, Ford decided to go the other way and target EVs that are affordable. It's a strategy that has ...
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Denza's Z9S Model Claims Longest Electric Range, Challenges U.S. EV Market

Denza's Z9S Model Claims Longest Electric Range, Challenges U.S. EV Market

Denza's Z9S Model Claims Longest Electric Range, Challenges U.S. EV Market
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Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000

Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000

Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000
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Ford Unveils Fathom Electric Pickup to Compete in Affordable EV Market

Ford Unveils Fathom Electric Pickup to Compete in Affordable EV Market

Ford Unveils Fathom Electric Pickup to Compete in Affordable EV Market
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Ford Fathom EV Truck to Start Under $30,000 with New Manufacturing Process

Ford Fathom EV Truck to Start Under $30,000 with New Manufacturing Process

Ford Fathom EV Truck to Start Under $30,000 with New Manufacturing Process
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Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350

Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350

Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350
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Ford's Louisville Plant Revamps for Affordable EV Production with New Fathom Truck

Ford's Louisville Plant Revamps for Affordable EV Production with New Fathom Truck

Ford's Louisville Plant Revamps for Affordable EV Production with New Fathom Truck
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Ford's Fathom Aims to Succeed with Affordable Electric Truck Strategy

Ford's Fathom Aims to Succeed with Affordable Electric Truck Strategy

Ford's Fathom Aims to Succeed with Affordable Electric Truck Strategy
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Ford's Louisville Plant to Produce Affordable Electric Pickup by 2027

Ford's Louisville Plant to Produce Affordable Electric Pickup by 2027

Ford's Louisville Plant to Produce Affordable Electric Pickup by 2027
Reuters Reuters
Ford's new EV truck Fathom to be priced starting at about $28,000

Ford's new EV truck Fathom to be priced starting at about $28,000

By Nora Eckert DETROIT, Aug 6 (Reuters) - Ford Motor said on Thursday that its upcoming midsize electric pickup truck would be priced starting at about $28,000 and named Fathom, as the Michigan automaker looks to offer an affordable model in a market full of pricey EVs.
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Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing