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How Gen Z and Gen X Differ—and Overlap—in Their TV Viewing Habits

How Gen Z and Gen X Differ—and Overlap—in Their TV Viewing Habits

A look at how Gen Z's on-demand binge-watching and Gen X's nostalgia for weekly appointment TV are creating a strategic clash for networks.
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How Fall TV Preview Coverage Can Shape Early Conversation Around New Shows

How Fall TV Preview Coverage Can Shape Early Conversation Around New Shows

An inside look at how critics, social media, and the hype machine work together to decide which new TV shows will dominate the public imagination.
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Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits

Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits

With endless streaming options, why does it feel like there are fewer blockbuster shows everyone is talking about? We explore the paradox of modern TV.
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It’s Fine to Wait on a Buzzy Fall TV Show Until Its Renewal Picture Gets Clearer

It’s Fine to Wait on a Buzzy Fall TV Show Until Its Renewal Picture Gets Clearer

Learn why patience is a virtue in the age of streaming and why waiting for a full season order can save you from television heartbreak.
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How Gen X and Millennials Differ in TV Discovery Across Linear and Streaming

How Gen X and Millennials Differ in TV Discovery Across Linear and Streaming

A look at how Gen X's loyalty to network TV and Millennials' reliance on streaming creates a vast gap in how new shows are discovered today.
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Weekly Release vs. Binge Release: Where Do TV Cliffhangers Matter More?

Weekly Release vs. Binge Release: Where Do TV Cliffhangers Matter More?

Broadcast TV used cliffhangers to make you wait all summer, while streaming uses them to keep you from hitting pause. Where does this vital narrative hook matter most today?
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Weekly vs. Binge: Which TV Release Model Better Builds Viewing Habits?

Weekly vs. Binge: Which TV Release Model Better Builds Viewing Habits?

An analysis of whether the traditional weekly broadcast model or the modern streaming binge-drop is more effective at building lasting viewer habits.
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Netflix Greenlights 'Weight To Date' Reality Series from IPC

Netflix Greenlights 'Weight To Date' Reality Series from IPC

Netflix Greenlights 'Weight To Date' Reality Series from IPC
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Netflix Announces New Dating Docuseries 'Weight to Date' Focusing on Post-Weight Loss Relationships

Netflix Announces New Dating Docuseries 'Weight to Date' Focusing on Post-Weight Loss Relationships

Netflix Announces New Dating Docuseries 'Weight to Date' Focusing on Post-Weight Loss Relationships
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Netflix Announces New Dating Series 'Weight To Date' Focusing on Post-Weight Loss Journeys

Netflix Announces New Dating Series 'Weight To Date' Focusing on Post-Weight Loss Journeys

Netflix Announces New Dating Series 'Weight To Date' Focusing on Post-Weight Loss Journeys
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Shane Gillis's Self-Financed Comedy Series 'Tires' Leads to Netflix Deal and Industry Shift

Shane Gillis's Self-Financed Comedy Series 'Tires' Leads to Netflix Deal and Industry Shift

Shane Gillis's Self-Financed Comedy Series 'Tires' Leads to Netflix Deal and Industry Shift
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Shane Gillis's 'Tires' Season 3 Sees Significant Viewership Increase on Netflix

Shane Gillis's 'Tires' Season 3 Sees Significant Viewership Increase on Netflix

Shane Gillis's 'Tires' Season 3 Sees Significant Viewership Increase on Netflix