New Jersey Enacts Law to Ban Surveillance Pricing in Grocery Stores
New Jersey has passed the Fair Price Protection Act, a new law that prohibits grocery stores from using personal data to set individualized prices for shoppers. This legislation aims to eliminate surveillance pricing, where retailers use personal information, such as purchasing history, to charge different prices to different customers. The law, which will take effect next year, includes penalties for violations, such as fines and potential cease and desist orders. Additionally, the law pauses the implementation of new electronic shelf labels for a year while the state examines their impact on surveillance pricing. This move follows similar consumer privacy protection efforts in states like Maryland and Connecticut. 
