Women's March Campaign Targets ICE Agents with Moral Appeals
The Women's March, a non-partisan non-profit organization, has launched a television ad campaign aimed at encouraging Immigration and Customs Enforcement (ICE) agents to reconsider their roles. The ad, which began airing in November 2025 in cities like Charlotte, North Carolina, and Palm Beach, Florida, features a young girl watching news of ICE agents' actions and questioning her father, an ICE agent, about his day. The campaign, led by Rachel O’Leary Carmona, seeks to appeal to the moral conscience of ICE agents, suggesting they can 'walk away before the shame follows them home.' This initiative is part of a broader effort by various groups to challenge ICE's recruitment and operational practices, which have been criticized for their aggressive tactics and alleged use of nationalist imagery in recruitment. 
