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How Generational Listening Preferences Are Broadening the Sound of Popular Podcasts
A generational shift is changing what makes a podcast 'award-worthy,' moving from polished narratives to raw, personality-driven conversations.
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How the Video Podcast Boom Could Challenge the iHeartPodcast Awards
The increasing popularity of video podcasts is forcing the iHeartPodcast Awards to reconsider its categories and judging criteria. What comes next?
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Why More Podcast Hosts Are Considering Video
For years, podcasting was an audio-first medium. Now, with platforms like YouTube and Spotify prioritizing video, here’s why that's changing.
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Why YouTube Has Complicated the Definition of a Modern Podcast
The line between a podcast and a YouTube show has blurred. Here’s how the video giant fundamentally changed what we think of as a podcast.
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How iHeartMedia Is Embracing Video While Keeping Podcasting Audio-First
An analysis of how the iHeartPodcast Awards balances the growing demand for video content while striving to maintain the audio-first soul of podcasting.
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How Video Is Complicating the Definition of a Modern Podcast
The podcasting world is divided over the rise of video, a debate that questions the medium's identity, its future, and how success is defined.
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How Podcast Branding Became a Cross-Platform Entertainment Discipline
Explore how successful podcasts evolved from simple audio shows into complex, cross-platform media brands with video, merch, and live events.
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TheSoul Group Seeks E-commerce Affiliate Monetization Lead to Expand Social Media Revenue Streams
TheSoul Group Seeks E-commerce Affiliate Monetization Lead to Expand Social Media Revenue Streams
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How the iHeartPodcast Awards Continue to Spotlight Audio Craft in the Video Era
In a media world obsessed with video, awards celebrating the craft of audio may be essential for preserving the unique identity of podcasting.
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Coreli Integrates LTK to Consolidate Creator Commerce Storefronts
Coreli Integrates LTK to Consolidate Creator Commerce Storefronts
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The Line Between Smart Sponsorship and Distracting Podcast Ads
A look at podcast advertising, explaining the difference between smart, seamless sponsorships and the jarring ad integrations that can ruin the listening experience.
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Why Audio-Only Podcasts Still Have a Strong Case in the Video Podcast Boom
Even as video podcasts dominate platforms, audio-only formats retain unique advantages in intimacy, convenience, and accessibility for modern listeners.
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