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How VMA Content Reaches Fans Who Never Watch the Full Broadcast

How VMA Content Reaches Fans Who Never Watch the Full Broadcast

Fewer people watch the VMAs live on TV, but its cultural footprint is bigger than ever. This isn't a mistake—it's a deliberate media strategy.
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The Streaming Bump That Can Follow a Memorable VMA Performance

The Streaming Bump That Can Follow a Memorable VMA Performance

A memorable VMA performance can translate into a massive surge in streaming numbers for an artist, turning a viral moment into a measurable career boost.
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How the VMAs Reflect the Shift From MTV Culture to Streaming Culture

How the VMAs Reflect the Shift From MTV Culture to Streaming Culture

An analysis of how the MTV Video Music Awards mirrors the evolution of pop culture, from the monoculture of cable TV to today's fragmented streaming era.
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The Business Case for Keeping the VMAs Loud, Fast, and Shareable

The Business Case for Keeping the VMAs Loud, Fast, and Shareable

Beyond the performances, there's a calculated business strategy that makes the VMAs' chaotic, shareable nature a blueprint for modern media.
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How Cinematic Storytelling Can Shape a VMA Performance

How Cinematic Storytelling Can Shape a VMA Performance

The MTV VMAs are no longer just about live music. We explore the rise of cinematic performances that feel more like short films than stage shows.
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Liset Aviva Releases Debut EP Showcasing Honest Pop-Rock Sound

Liset Aviva Releases Debut EP Showcasing Honest Pop-Rock Sound

Liset Aviva Releases Debut EP Showcasing Honest Pop-Rock Sound
Rolling StoneRolling Stone
Taylor Swift Unveils ‘The Life of a Showgirl: The Encore’ Deluxe Edition

Taylor Swift Unveils ‘The Life of a Showgirl: The Encore’ Deluxe Edition

The project is the extended version of her 12th studio album, featuring four new songs
The Columbus DispatchThe Columbus Dispatch
Wendy’s made an emo album for sitting in its parking lot

Wendy’s made an emo album for sitting in its parking lot

Wendy’s new six-song EP pairs fries, Frostys and heartbreak with musicians from the emo and pop-punk scene.
Rolling StoneRolling Stone
Niko Rubio Will Dive Into Heartbreak and Self-Discovery on Debut Album ‘Late Night Swim’

Niko Rubio Will Dive Into Heartbreak and Self-Discovery on Debut Album ‘Late Night Swim’

The LP arrives Oct. 30 and its next single "dream" will be released on Friday
AP NewsAP News
Movie Review: In 'Primetime,' a sinister shift in media, with a dazzling Robert Pattinson

Movie Review: In 'Primetime,' a sinister shift in media, with a dazzling Robert Pattinson

Lance Oppenheim’s “Primetime” is about Chris Hansen and his Dateline NBC series “To Catch a Predator.”
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Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand

Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand

Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand
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Jorge Drexler Praises Bad Bunny's Lyrical Craft Amidst Reggaetón Scrutiny

Jorge Drexler Praises Bad Bunny's Lyrical Craft Amidst Reggaetón Scrutiny

Jorge Drexler Praises Bad Bunny's Lyrical Craft Amidst Reggaetón Scrutiny