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Deloitte Insights Highlights Importance of Long-Term Brand-Creator Collaborations

Deloitte Insights Highlights Importance of Long-Term Brand-Creator Collaborations

Deloitte Insights Highlights Importance of Long-Term Brand-Creator Collaborations
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DTC Brands Must Strategically Invest to Scale TikTok Shop Sales

DTC Brands Must Strategically Invest to Scale TikTok Shop Sales

DTC Brands Must Strategically Invest to Scale TikTok Shop Sales
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Indian Advertising Shifts Towards Minimalism Amidst Budget Re-evaluation

Indian Advertising Shifts Towards Minimalism Amidst Budget Re-evaluation

Indian Advertising Shifts Towards Minimalism Amidst Budget Re-evaluation
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Social Media Marketing Evolves into Critical Business Function, U.S. Awards Program Launched

Social Media Marketing Evolves into Critical Business Function, U.S. Awards Program Launched

Social Media Marketing Evolves into Critical Business Function, U.S. Awards Program Launched
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The Roku Channel Expands Free Live TV Lineup with New Channels

The Roku Channel Expands Free Live TV Lineup with New Channels

The Roku Channel Expands Free Live TV Lineup with New Channels
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TikTok Shop Transforms from Social Media Strategy to Key Revenue Channel for Brands

TikTok Shop Transforms from Social Media Strategy to Key Revenue Channel for Brands

TikTok Shop Transforms from Social Media Strategy to Key Revenue Channel for Brands
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Why Nielsen Numbers Tell Only Part of a September Premiere Story

Why Nielsen Numbers Tell Only Part of a September Premiere Story

Nielsen ratings were once the only metric for TV success, but in the streaming era, completion rates, social buzz, and global reach tell a more complex story.
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TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing
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How Release Schedules Can Support Streaming Subscriber Retention

How Release Schedules Can Support Streaming Subscriber Retention

Discover why the fall TV season isn't about nostalgia anymore, but a calculated business strategy for streaming services to combat subscriber churn.
VarietyVariety
CNN Mood ‘Like a Funeral’ as Paramount’s Warner Bros. Win Casts New Haze on Next Steps

CNN Mood ‘Like a Funeral’ as Paramount’s Warner Bros. Win Casts New Haze on Next Steps

Just when staffers at CNN thought the news giant’s path to the future was becoming more clear, new fog has set in. In recent weeks, the Warner Bros. Discovery outlet appeared to have found its groove. Yes, its linear ratings are down noticeably from the era when it won notice for its aggressive coverage of […]
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FTC Clarifies Disclosure Requirements for Influencers and UGC Creators in the U.S.

FTC Clarifies Disclosure Requirements for Influencers and UGC Creators in the U.S.

FTC Clarifies Disclosure Requirements for Influencers and UGC Creators in the U.S.
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AI-Generated Content Requires Art Direction and Control for Effective Brand Campaigns

AI-Generated Content Requires Art Direction and Control for Effective Brand Campaigns

AI-Generated Content Requires Art Direction and Control for Effective Brand Campaigns