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Gen Z Shifts Media Consumption from TikTok to Podcasts, Influencing Advertiser Strategies

Gen Z Shifts Media Consumption from TikTok to Podcasts, Influencing Advertiser Strategies

Gen Z Shifts Media Consumption from TikTok to Podcasts, Influencing Advertiser Strategies
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Siobhan James Mannion Advocates for 'Unsexy Founder' Philosophy in Influencer Marketing

Siobhan James Mannion Advocates for 'Unsexy Founder' Philosophy in Influencer Marketing

Siobhan James Mannion Advocates for 'Unsexy Founder' Philosophy in Influencer Marketing
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Destination Salem Launches Influencer Program Offering VIP Access to Local Attractions

Destination Salem Launches Influencer Program Offering VIP Access to Local Attractions

Destination Salem Launches Influencer Program Offering VIP Access to Local Attractions
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Study Examines Impact of Travel Influencers on Post-Disaster Destination Visitation

Study Examines Impact of Travel Influencers on Post-Disaster Destination Visitation

Study Examines Impact of Travel Influencers on Post-Disaster Destination Visitation
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Federal Judge Rejects DOJ's Call for Google AdX Sale, Imposes Operational Changes

Federal Judge Rejects DOJ's Call for Google AdX Sale, Imposes Operational Changes

Federal Judge Rejects DOJ's Call for Google AdX Sale, Imposes Operational Changes
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DTC Brands Must Strategically Invest to Scale TikTok Shop Sales

DTC Brands Must Strategically Invest to Scale TikTok Shop Sales

DTC Brands Must Strategically Invest to Scale TikTok Shop Sales
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Viamedia.ai Executives Honored with Nine Industry Awards for Leadership in Media and Advertising

Viamedia.ai Executives Honored with Nine Industry Awards for Leadership in Media and Advertising

Viamedia.ai Executives Honored with Nine Industry Awards for Leadership in Media and Advertising
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Deloitte Insights Highlights Importance of Long-Term Brand-Creator Collaborations

Deloitte Insights Highlights Importance of Long-Term Brand-Creator Collaborations

Deloitte Insights Highlights Importance of Long-Term Brand-Creator Collaborations
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The Roku Channel Expands Free Live TV Lineup with New Channels

The Roku Channel Expands Free Live TV Lineup with New Channels

The Roku Channel Expands Free Live TV Lineup with New Channels
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Why Nielsen Numbers Tell Only Part of a September Premiere Story

Why Nielsen Numbers Tell Only Part of a September Premiere Story

Nielsen ratings were once the only metric for TV success, but in the streaming era, completion rates, social buzz, and global reach tell a more complex story.
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TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing
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How Release Schedules Can Support Streaming Subscriber Retention

How Release Schedules Can Support Streaming Subscriber Retention

Discover why the fall TV season isn't about nostalgia anymore, but a calculated business strategy for streaming services to combat subscriber churn.