Decline in Popularity of MAGA Influencers Could Impact Republican Midterm Prospects
Prominent MAGA influencers, including Ben Shapiro, Benny Johnson, and Megyn Kelly, have experienced a significant decline in popularity since the 2024 U.S. presidential election. Data collected by The New York Times shows a marked decrease in viewership across platforms like YouTube and X, with weekly views dropping from over 800 million to approximately 140 million. This decline is attributed to a shift in media consumption patterns and the reduced ability of these influencers to set the political agenda. The drop in popularity comes as the U.S. approaches midterm elections, raising concerns about the Republican Party's ability to mobilize support. 
