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Ford's new EV truck Fathom to be priced starting at about $28,000

Ford's new EV truck Fathom to be priced starting at about $28,000

By Nora Eckert DETROIT, Aug 6 (Reuters) - Ford Motor said on Thursday that its upcoming midsize electric pickup truck would be priced starting at about $28,000 and named Fathom, as the Michigan automaker looks to offer an affordable model in a market full of pricey EVs.
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Ford Unveils Fathom: A Cost-Effective Electric Truck with Full Features

Ford Unveils Fathom: A Cost-Effective Electric Truck with Full Features

Ford Unveils Fathom: A Cost-Effective Electric Truck with Full Features
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Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350

Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350

Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350
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Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing
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Ford's Fathom Electric Truck: A New Manufacturing Approach for Cost Efficiency

Ford's Fathom Electric Truck: A New Manufacturing Approach for Cost Efficiency

Ford's Fathom Electric Truck: A New Manufacturing Approach for Cost Efficiency
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Ford Unveils Fathom: New Electric Midsize Truck with Innovative Features

Ford Unveils Fathom: New Electric Midsize Truck with Innovative Features

Ford Unveils Fathom: New Electric Midsize Truck with Innovative Features
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Ford Announces Fathom, an Affordable Electric Truck Under $30,000

Ford Announces Fathom, an Affordable Electric Truck Under $30,000

Ford Announces Fathom, an Affordable Electric Truck Under $30,000
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Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000

Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000

Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000
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Ford's Fathom EV Truck Reduces Complexity to Offer Affordable Pricing

Ford's Fathom EV Truck Reduces Complexity to Offer Affordable Pricing

Ford's Fathom EV Truck Reduces Complexity to Offer Affordable Pricing
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Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'

Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'

Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'
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Ford Motor Company Unveils New Electric Truck 'Fathom' for North American Market

Ford Motor Company Unveils New Electric Truck 'Fathom' for North American Market

Ford Motor Company Unveils New Electric Truck 'Fathom' for North American Market
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Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features

Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features

Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features