Project Jupiter Developers to Change Company Name After Acoma Pueblo Criticism
Developers of the Project Jupiter data center in southern New Mexico have decided to change their company name from Acoma LLC to Yucca Growth Infrastructure following criticism from the Acoma Pueblo leadership. The Acoma Pueblo, led by Governor Charles Riley, expressed that the use of their name was a form of 'corporate appropriation' and deceptive branding. Riley emphasized that the name Acoma is not a brand or marketing tool and should not be used for corporate purposes. In response, Bryson Hull, a spokesperson for Yucca Growth Infrastructure, stated that the company did not intend to offend and apologized for any harm caused. The decision to change the name comes amid ongoing protests and concerns from local residents and leaders about the environmental impact of the data center, which is being constructed to train artificial intelligence for OpenAI. The controversy is part of a broader pattern of external interests exploiting local resources, as noted by Riley. 
