Gracenote Report Reveals Streamers' Frustration with Content Discovery, Desire for Unified Program Guide
A new report from Gracenote, Nielsen’s metadata business, indicates that streaming viewers are increasingly frustrated with the time and effort required to find content across various platforms. The 'State of Play' report, released on Thursday, highlights that nearly three out of four streamers desire a single electronic program guide to centralize discovery for broadcast, cable, and streaming content. Over a quarter of respondents reported frequently missing shows or events due to difficulty in locating them, with 19% abandoning television altogether after failing to find something to watch. The average viewer spends 12 minutes searching for programming, a figure that rises to 15 minutes for adults aged 18 to 24. This frustration is growing, with nearly half of respondents stating that content discovery takes longer now than it did a year ago. The report also notes that over 87% of those surveyed believe the increasing number of streaming services and programs makes finding content harder.
