Mexico's 'Pueblos Mágicos' Program Aims to Alleviate Overtourism by Promoting Lesser-Known Destinations
The Mexican government has been promoting its 'Pueblos Mágicos' program to counteract overtourism in popular destinations like Los Cabos and Cancun. This initiative, launched in 2001, highlights lesser-known towns with unique cultural, historical, or architectural significance. Loreto, a town in Baja California, is one such 'Pueblo Mágico' that offers an alternative to the heavily touristed areas. The program aims to distribute tourist traffic more evenly across the country, preserving the cultural integrity and quality of life in these towns while providing visitors with authentic travel experiences. 
