ABEA and SITE ANZ Collaborate to Boost Australia's Incentive Travel Sector
The Australian Business Events Association (ABEA) and the Society for Incentive Travel Excellence (SITE ANZ) are working together to enhance Australia's incentive travel sector. Through a series of industry roundtables in Sydney and Melbourne, they aim to identify growth barriers and opportunities to improve Australia's competitiveness as an incentive destination. The discussions emphasized the need for strategic positioning of incentive travel, clearer career pathways, and increased industry collaboration. The initiative seeks to strengthen the sector's long-term value and recognition both locally and internationally. 
