European Commission Demands TikTok Revamp to Address Addictive Design Concerns
The European Commission has issued a demand for TikTok to overhaul its platform design, which is currently under scrutiny for its addictive nature, particularly affecting minors. This demand follows ongoing investigations into TikTok's influence on its users. The Commission has warned that failure to comply could result in fines up to 6% of TikTok's annual revenue. TikTok, represented by spokesperson Paolo Ganino, has strongly contested the Commission's findings, describing them as false and meritless. The platform is prepared to challenge these findings through all available legal avenues. The investigation into TikTok began in February 2024, focusing on the platform's addictive properties and transparency issues. The current inquiries are examining age verification processes and the algorithmic recommendation systems used by TikTok.