Global Alliance Introduces Symbol for Reusable Packaging to Combat Waste
A global alliance, PR3, has launched a new symbol to identify reusable packaging, aiming to promote systems that keep packaging in circulation for multiple uses before recycling. This initiative is part of a broader effort to tackle the climate crisis by reducing single-use packaging production. The symbol is tied to specific criteria outlined in the PR3 Marking & Labeling Standard, which will be published by the American National Standards Institute. The symbol will be used on packaging and infrastructure that includes collection, transport, sorting, washing, and reuse processes. The initiative, known as 'Rebrand Reuse', received 236 submissions and underwent an international review process. The symbol is being introduced in several countries, including the U.S., and aims to create a unifying visual language for reuse systems. 
