Japan Hotel Rates Rise Amid Record South Korean Arrivals Despite Overall Visitor Decline
Japan's hotel rates increased by 8.8% in September, reaching an average of JPY20,657 (US$135) per night, driven by a record surge in South Korean visitors. According to STR, a hotel analytics firm, and the Japan National Tourism Organization (JNTO), South Korean arrivals numbered 842,300 in September, marking a 25.6% year-on-year increase and the highest monthly figure ever recorded. In Tokyo, the average daily room rate climbed to JPY28,276, an 8.4% increase from the previous year. This rise in rates is attributed to strong demand from international travelers during the autumn foliage season and attendees of international conferences and exhibitions, as reported by Seoul Economic Daily. However, this growth in South Korean visitors occurred amidst an overall decline in foreign visitor numbers to Japan. The JNTO reported that Japan received 30.73 million foreign visitors in the first nine months of 2026, a 2.9% decrease year-on-year. This overall decline was partly due to a significant 55.5% drop in visito...