Nonprofits Leverage Short-Form Videos to Boost Donor Engagement and Fundraising
Nonprofits are increasingly turning to short-form videos as a key tool for engaging donors and driving fundraising results. According to insights shared at the AFP ICON conference, short-form videos, such as those on Instagram Reels and TikTok, are proving to be more effective than traditional long-form content. These videos, typically under 60 to 90 seconds, are designed to quickly build trust and visually demonstrate impact, making them more likely to be watched and shared. The approach is particularly beneficial for small and mid-sized nonprofits with limited resources, as it emphasizes authenticity over high production value. The strategy involves showcasing real stories and behind-the-scenes glimpses to connect with audiences on a personal level. 
