Texas Law Expands to Address AI-Generated Deepfakes and Intimate Visual Material
Effective September 1, 2025, Texas Chapter 98B has been expanded to specifically cover artificial intimate visual material, commonly known as AI-generated deepfakes. This amendment, introduced by Senate Bill 441, broadens the scope of the law from 'Unlawful Disclosure or Promotion of Intimate Visual Material' to 'Unlawful Production, Solicitation, Disclosure, or Promotion of Intimate Visual Material.' The updated legislation defines artificial intimate visual material as computer-generated content produced, adapted, or modified using AI applications or other software, where the depicted person is recognizable and a reasonable viewer would find the image indistinguishable from the actual person. Under this new section, a defendant can be held liable if they produced, solicited, disclosed, or promoted such material without the individual's effective consent and with intent to cause harm, and if this conduct resulted in harm and revealed the individual's identity. Notably, the AI section removes the 'reasonab...