Explore

Trendpost Trendpost
Four Franchise-Story Risks Studios Should Consider Before a Major Fan Presentation

Four Franchise-Story Risks Studios Should Consider Before a Major Fan Presentation

Beyond the hype of big reveals, major Hollywood franchises face critical risks to their storytelling. Here are the biggest threats to continuity.
Trendline Trendline
Chris Hemsworth's Early-Career Film 'A Perfect Getaway' Features Intriguing Plot and Marketing Strategy

Chris Hemsworth's Early-Career Film 'A Perfect Getaway' Features Intriguing Plot and Marketing Strategy

Chris Hemsworth's Early-Career Film 'A Perfect Getaway' Features Intriguing Plot and Marketing Strategy
Trendpost Trendpost
How Marvel’s 2014 Phase Three Event Popularized the Modern Slate Reveal

How Marvel’s 2014 Phase Three Event Popularized the Modern Slate Reveal

How did the movie slate reveal transform from a dry press release into a massive fan event? We trace its origins back to one pivotal moment in 2014.
Trendpost Trendpost
Why Casting News Often Generates More Debate Than Release-Date News

Why Casting News Often Generates More Debate Than Release-Date News

An analysis of why movie and TV show casting announcements generate massive public excitement, while release dates often land with a quiet thud.
Trendline Trendline
Venice Film Festival Lineup Reveals Hollywood's Waning Presence

Venice Film Festival Lineup Reveals Hollywood's Waning Presence

Venice Film Festival Lineup Reveals Hollywood's Waning Presence
Trendline Trendline
Venice Film Festival's Role in Oscars Season: A Strategic Analysis

Venice Film Festival's Role in Oscars Season: A Strategic Analysis

Venice Film Festival's Role in Oscars Season: A Strategic Analysis
Trendpost Trendpost
A Practical Framework for Evaluating Whether Comic-Con Buzz May Translate Beyond the Convention

A Practical Framework for Evaluating Whether Comic-Con Buzz May Translate Beyond the Convention

Go beyond the hype. Here's a box-office analyst's framework for measuring real movie momentum coming out of Comic-Con.
Trendpost Trendpost
How Trailer Editing Signals Sci-Fi, Horror, and Superhero Genres

How Trailer Editing Signals Sci-Fi, Horror, and Superhero Genres

A breakdown of the distinct narrative and editing formulas that sci-fi, horror, and superhero movie trailers use to promise audiences very different thrills.
Trendpost Trendpost
What “Back to Basics” Can Mean in Franchise Marketing

What “Back to Basics” Can Mean in Franchise Marketing

When a studio pitches a 'back to basics' reboot at Comic-Con, what are they really telling fans? We decode the popular Hollywood phrase.
Trendline Trendline
Venice Film Festival Faces Challenges with U.S. Studio Participation

Venice Film Festival Faces Challenges with U.S. Studio Participation

Venice Film Festival Faces Challenges with U.S. Studio Participation
Trendline Trendline
Nicolas Winding Refn Reflects on 'Drive' and Its Unexpected Influences

Nicolas Winding Refn Reflects on 'Drive' and Its Unexpected Influences

Nicolas Winding Refn Reflects on 'Drive' and Its Unexpected Influences
Trendpost Trendpost
How Public Cast Chemistry Supports Ensemble-Movie Marketing

How Public Cast Chemistry Supports Ensemble-Movie Marketing

Discover how Hollywood studios strategically manufacture and market cast chemistry to reduce financial risk and build billion-dollar franchises.