Circular Fashion Models Gain Traction Amid Decline in Finland's Apparel Imports
Finland has experienced a 6% decline in apparel imports from January to August, reflecting broader trends across the Nordic region. This decline is attributed to several factors, including inflationary pressures and mild winter conditions that have reduced the demand for outerwear. Additionally, there is a growing interest in circular fashion models, such as second-hand platforms, rental services, and repair programs. Finnish consumers are increasingly prioritizing durable basics and functional garments, which has helped maintain stable demand for items like trousers and everyday T-shirts, despite the overall decrease in import volumes. 
