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Why Some TV Shows Premiere In August Before Fall Marketing Gets Crowded

Why Some TV Shows Premiere In August Before Fall Marketing Gets Crowded

Discover the strategic and financial reasons why television networks premiere new shows in August, avoiding the expensive post-Labor Day ad rush.
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Weekend Today's Lasting Influence on American Weekend TV

Weekend Today's Lasting Influence on American Weekend TV

Since its inception in 1987, Weekend Today has become more than just a news program; it has evolved into a cultural touchstone for many Americans. ...
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Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Discover where the multi-million dollar marketing budgets for new TV shows really go, from influencer campaigns to immersive real-world events.
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CBS Bets Tony Dokoupil’s ‘Big Question’ Segment Makes Sizable Difference in Evening-News Battle

CBS Bets Tony Dokoupil’s ‘Big Question’ Segment Makes Sizable Difference in Evening-News Battle

Tony Dokoupil’s job hinges on breaking news. He has recently been taking precious seconds to try and knit some of it together. On a recent Friday night, the “CBS Evening News” anchor stopped the rat-a-tat-tat delivery of headlines for which his program and similar ones are known, just to reflect. He delivered a short monologue […]
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How Boomers and Gen Z Discover TV Premieres Through Different Channels

How Boomers and Gen Z Discover TV Premieres Through Different Channels

Film and TV studios face a generational marketing puzzle: reaching Boomers via trusted networks and Gen Z through viral social media clips.
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Mediagazer Highlights Media Industry's Transition Amid Technological Changes

Mediagazer Highlights Media Industry's Transition Amid Technological Changes

Mediagazer Highlights Media Industry's Transition Amid Technological Changes
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How Summer TV Experiments Helped Turn August Into A Premiere Month

How Summer TV Experiments Helped Turn August Into A Premiere Month

From a summer graveyard for failed shows to a launchpad for hits, discover the strange history of why TV networks bet big on August premieres.
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SoCal radio station moves to all-music, entire staff laid off, hosts say

SoCal radio station moves to all-music, entire staff laid off, hosts say

A longtime Southern California radio station is transitioning to an all-music format, as its hosts confirm the entire staff has been laid off.
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Howard Stern's SiriusXM Show Faces Layoffs Amid Contract Changes

Howard Stern's SiriusXM Show Faces Layoffs Amid Contract Changes

Howard Stern's SiriusXM Show Faces Layoffs Amid Contract Changes
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Howard Stern's Former Staffers Negotiate Severance After SiriusXM Layoffs

Howard Stern's Former Staffers Negotiate Severance After SiriusXM Layoffs

Howard Stern's Former Staffers Negotiate Severance After SiriusXM Layoffs
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Podcasting Industry Sees Record Earnings as Streaming Services Enter Market

Podcasting Industry Sees Record Earnings as Streaming Services Enter Market

Podcasting Industry Sees Record Earnings as Streaming Services Enter Market
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ITV Studios Confident Despite Revenue Decline in U.S. Market

ITV Studios Confident Despite Revenue Decline in U.S. Market

ITV Studios Confident Despite Revenue Decline in U.S. Market