Peru Launches AI-Powered Virtual Assistant to Boost Tourism
Peru has launched an AI-powered virtual travel assistant as part of its national tourism platform, Peru.travel. Developed by PROMPERÚ, the country's tourism promotion agency, in collaboration with Mindtrip, this tool aims to enhance travel planning by providing personalized recommendations and real-time interaction. The assistant is designed to diversify tourism demand by highlighting lesser-known destinations and promoting authentic experiences. This initiative positions Peru as a leader in digital transformation within the tourism sector, aiming to improve user experience and support decision-making for travelers. 
