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Why More Podcast Hosts Are Considering Video
For years, podcasting was an audio-first medium. Now, with platforms like YouTube and Spotify prioritizing video, here’s why that's changing.
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The Celebrity Podcast Trap That Fame Alone Cannot Fix
Fame seems like a shortcut to podcast success, but many celebrities are discovering that a built-in audience doesn't guarantee a great show.
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Why YouTube Has Complicated the Definition of a Modern Podcast
The line between a podcast and a YouTube show has blurred. Here’s how the video giant fundamentally changed what we think of as a podcast.
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How Video Is Complicating the Definition of a Modern Podcast
The podcasting world is divided over the rise of video, a debate that questions the medium's identity, its future, and how success is defined.
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How Podcast Branding Became a Cross-Platform Entertainment Discipline
Explore how successful podcasts evolved from simple audio shows into complex, cross-platform media brands with video, merch, and live events.
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Podcast Industry Shifts Focus from Downloads to Strategic Audience Growth Across Platforms
Podcast Industry Shifts Focus from Downloads to Strategic Audience Growth Across Platforms
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How Podcast Awards Can Spotlight Major Hits Without Ignoring Niche Favorites
Exploring how the podcast award ecosystem manages to celebrate massive hits while also elevating the niche, community-driven shows that make the medium special.
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Why the iHeartPodcast Awards Matter in an Industry Built Around Intimate Listening
Exploring why a mainstream awards show like the iHeartPodcast Awards is crucial for the business of podcasting, from attracting advertisers to creating stars.
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How Awards Season Can Change the Business Conversation Around an Independent Podcast
Discover how winning an award can transform an independent podcast from a passion project into a valuable business asset with real commercial opportunities.
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How iHeartMedia Is Embracing Video While Keeping Podcasting Audio-First
An analysis of how the iHeartPodcast Awards balances the growing demand for video content while striving to maintain the audio-first soul of podcasting.
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How Generational Listening Preferences Are Broadening the Sound of Popular Podcasts
A generational shift is changing what makes a podcast 'award-worthy,' moving from polished narratives to raw, personality-driven conversations.
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5 Ways to Sample an Awards-Nominated Podcast Before Committing to a Full Season
Don't have time for a full season? Here’s a step-by-step guide to efficiently sample award-winning podcasts before you commit.
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