U.S. Consumers Face Widespread Financial Strain, Delaying Major Life Milestones Due to Rising Costs
A recent survey by Credit One Bank, involving 1,000 U.S. adults, reveals that over half of American consumers (57%) routinely end the month with less money than expected. The study highlights that 83% of consumers find managing the cost of living significantly harder over the past two years. Groceries and household staples are cited as the biggest financial strain by 40% of respondents, nearly double the percentage who point to rent or mortgage. This financial pressure is particularly impacting younger generations, with 79% of Gen Z delaying, rethinking, or abandoning at least one major life plan due to rising costs. These delayed milestones include buying a home (35%), pursuing further education (33%), having children (29%), getting married (24%), and starting a business (22%).
