Tesco's 'Perfectly Imperfect' Christmas Trees Promote Sustainability and Charity
Tesco has launched a campaign to give away 'Perfectly Imperfect' Christmas trees, which are slightly lopsided or gap-toothed, as part of its 2025 festive initiative. This campaign aims to reduce waste by rebranding these trees as symbols of a more realistic Christmas. The giveaway was held on December 6, 2025, across ten Tesco stores in the UK, with each household eligible for one free tree. The initiative is part of Tesco's broader strategy to promote sustainability and support charitable causes, encouraging donations to FareShare and The Trussell Trust. 
