DataGreat Models Impact of Renewed Russian Outbound Tourism Shock on European Destinations
Tourism intelligence platform DataGreat has released a scenario analysis examining the potential impact of a renewed shock to Russian outbound tourism on European and eastern Mediterranean destinations. The analysis, conducted using DataGreat's Crisis Impact Simulator, explores how tighter sanctions, payment-rail constraints, and ruble depreciation could further reduce Russian tourism to the EU. The first shock, triggered by the 2022 invasion of Ukraine, redirected Russian tourists to countries like Türkiye, the UAE, and Egypt. The new analysis models a second wave of decline, assessing the vulnerability of destinations and operators dependent on Russian tourists. 
