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Macy's Removes Iconic Red Bag Sign, Revealing Historic Holdout Building

Macy's Removes Iconic Red Bag Sign, Revealing Historic Holdout Building

Macy's Herald Square store has removed its iconic red shopping bag sign, which had been a fixture for over 30 years. The sign, which covered a smaller 'holdout' building, was taken down as part of a modernization effort. The holdout building, dating back to the early 1900s, was originally a small parcel of land that Macy's could not acquire during its expansion. The removal of the sign has exposed the building's facade, which is now set to be replaced with two new LED signs. This change marks a significant shift in the visual landscape of the area, as the red bag sign was a well-known part of New York City's retail skyline.
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Macy's Iconic Red Shopping Bag Billboard Removed from Herald Square

Macy's Iconic Red Shopping Bag Billboard Removed from Herald Square

Macy's Iconic Red Shopping Bag Billboard Removed from Herald Square
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Macy's Removes Iconic Sign from Herald Square Flagship

Macy's Removes Iconic Sign from Herald Square Flagship

Macy's Removes Iconic Sign from Herald Square Flagship
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Macy's Herald Square Removes Iconic Sign Amid Modernization Efforts

Macy's Herald Square Removes Iconic Sign Amid Modernization Efforts

Macy's Herald Square Removes Iconic Sign Amid Modernization Efforts
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Iconic Macy's Sign Removed, Revealing Historic Building in Herald Square

Iconic Macy's Sign Removed, Revealing Historic Building in Herald Square

The iconic Macy's sign at Herald Square in New York City has been removed, revealing the historic 'holdout' building beneath it. The Department of Buildings has issued permits for the removal of the old sign and the installation of two new LED signs. The building, dating back to the early 1900s, is one of New York City's 'holdouts,' a term for buildings whose owners did not sell their land to major developers. The removal of the sign has exposed the building's facade, which is now visible for the first time in years. This change marks a significant moment in the area's history, as the Macy's sign has been a staple of New York's iconography for over a century.
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New York City Halts Office-to-Apartment Conversions Amid Structural Concerns

New York City Halts Office-to-Apartment Conversions Amid Structural Concerns

New York City Halts Office-to-Apartment Conversions Amid Structural Concerns
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Manhattan vs. Brooklyn: Which Borough Fits Your Travel Style?

Manhattan vs. Brooklyn: Which Borough Fits Your Travel Style?

Deciding between Manhattan's iconic energy and Brooklyn's creative cool? This guide breaks down the vibe, costs, and attractions of each borough.
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Municipal Art Society Honors Betsy Smith, Rick Cotton, and Richard Olcott with 2026 Jacqueline Kennedy Onassis Medal

Municipal Art Society Honors Betsy Smith, Rick Cotton, and Richard Olcott with 2026 Jacqueline Kennedy Onassis Medal

The Municipal Art Society of New York (MAS) has announced that Betsy Smith, Rick Cotton, and Richard Olcott will receive the 2026 Jacqueline Kennedy Onassis Medal. This prestigious award recognizes individuals who have made significant contributions to the quality of life in New York City. Betsy Smith, President and CEO of the Central Park Conservancy, is honored for her leadership in urban park management and civic stewardship. Rick Cotton, former Executive Director of the Port Authority, is recognized for his role in modernizing New York's transportation infrastructure. Richard Olcott, Principal at Ennead, is celebrated for his contributions to New York's architectural landscape. The awards will be presented at a ceremony on September 28, 2026, at The Seagram Building in New York City.
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Where Locals Go for a Different Side of New York City

Where Locals Go for a Different Side of New York City

Escape the tourist crowds and discover the real New York City by exploring the neighborhoods where locals live, eat, and hang out.
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Macy's Removes Iconic Shopping Bag Sign, Revealing Historic Building

Macy's Removes Iconic Shopping Bag Sign, Revealing Historic Building

Macy's has removed its iconic giant shopping bag sign from its Herald Square location in New York City, revealing a 100-year-old building that had been obscured for decades. The sign, which had been a fixture on the corner of 34th Street and Broadway for 60 years, was taken down as part of efforts to modernize the space. The removal of the sign exposes a five-story building known as the 'Million Dollar Corner,' a historic real estate holdout. The building was originally acquired by Henry Siegel, a rival department store owner, who outbid Macy's to hold the corner plot. Macy's had leased billboard space on the building's facade since the 1920s. The decision to remove the sign follows a legal dispute in 2021, where Macy's sued Kaufman Realty, the building's owner, over concerns that a competitor might advertise on the billboard.
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Macy's Iconic Red Shopping Bag Billboard Removed from Herald Square

Macy's Iconic Red Shopping Bag Billboard Removed from Herald Square

The iconic Macy's red shopping bag billboard, a fixture at the Herald Square store in New York City for over 30 years, has been removed. The sign, shaped like a red shopping bag with white tissue paper, concealed a smaller building on the corner of West 34th Street and Broadway. Its removal has revealed the long-hidden structure, sparking nostalgia and curiosity about future plans for the space. The billboard's removal is part of broader updates by the billboard owner to modernize the area, with Macy's hinting at future branding efforts that will reflect the store's heritage and future.
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NYC Lifts Vacate Orders and Street Closure Near Former Pfizer Headquarters

NYC Lifts Vacate Orders and Street Closure Near Former Pfizer Headquarters

New York City has lifted vacate orders and a street closure near the site of the former Pfizer headquarters. The area was previously deemed unstable after two columns buckled earlier this month, raising safety concerns. The decision to lift these restrictions indicates that the necessary safety measures have been implemented, allowing normal activities to resume in the vicinity. This development is significant for local businesses and residents who were affected by the disruptions caused by the instability of the building.