Data Center Coalition Launches Ad Campaign in Oregon Amid Legislative Scrutiny
The Data Center Coalition, an industry group supported by major tech companies, has initiated an advertising campaign in Oregon and six other states to improve public perception of data centers. This move comes as Oregon legislators imposed a one-year pause on a tax incentive program for data centers. The ads, funded by Oregon Connects, aim to counter criticisms regarding the environmental and economic impact of data centers, emphasizing their role in innovation and clean energy investment. Similar campaigns are running in states like Indiana, Ohio, and North Carolina, as local governments increasingly scrutinize data center growth and its implications.