Coca-Cola and McDonald’s Lobby to Delay EU Packaging Law Implementation
A leaked letter has revealed that major corporations, including The Coca-Cola Company and McDonald’s, are lobbying the European Union to delay the implementation of the Packaging and Packaging Waste Regulation (PPWR). This regulation is a key component of the EU's circular economy strategy, aimed at reducing packaging waste through mandatory reuse targets, recycled content requirements, and restrictions on certain disposable packaging formats. The letter, dated April 29, was signed by executives from several large companies and calls for a postponement of the August 12, 2026, application date for some provisions. The companies argue that unresolved legal and technical uncertainties make it difficult to implement the regulation as intended. They also seek a targeted review of rules covering PFAS chemicals, reuse targets, recyclable packaging standards, and bans on some single-use plastics.